10. Retargeting Strategies for Repeat Sales
Actionable Steps:
- Set Up Retargeting Pixels: Install Facebook or Google retargeting pixels on your site to track visitors.
- Segment Your Retargeting Audiences: Create specific campaigns for different groups (e.g., cart abandoners, past customers).
- Use Dynamic Ads: Show personalized product ads based on what visitors viewed or added to their cart.
- Offer Discounts or Promotions: Use retargeting ads to offer special deals or incentives to drive conversions.
- Follow-Up with Email Retargeting: Combine retargeting ads with personalized email campaigns to re-engage potential customers.
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